JACKSON HOLE, Wyo. -- The 2019 Chevrolet Silverado may set a new industry standard for engineering and ride. It's smooth and nimble, and the V-8 powertrains -- representing a vast majority of projected sales -- are a joy to drive.
Particularly impressive are General Motors' use of mixed materials to lightweight the vehicle up to 450 pounds, advancements in its box and industry-first technologiessuch as dynamic fuel management, which is an advanced form of cylinder deactivation that runs seamlessly between two- and eight-cylinders.
Trekking through hilly, windy roads last week in Wyoming and Idaho in the V-8 models was thoroughly enjoyable. There was little to no wind or road noise entering the cabin, and the pickup handled superbly thanks to a stiffer frame and overall engineering.
Those attributes alone should retain loyal Chevrolet buyers while possibly attracting a few traditional truck buyers from close rivals.
However, what the 2019 Silverado may have trouble doing is attracting new truck buyers -- a Chevrolet goal as non-brand-loyal millennials increasingly enter the pickup market. Top-end Silverado models also will likely struggle to conquest luxury pickup buyers who use the vehicle more for an office than a tool.
Where the Silverado excels in engineering and ride, it lacks in special features and amenities -- particularly on the interior. Both are keys for younger buyers and luxury buyers. To an untrained eye, it looks like a refreshed interior of the outgoing pickup.
A familiar interior, according to officials, was executed by design after customer clinics found that the outgoing interior was what people wanted. So, designers made tweaks and changed surfaces but kept the overall design.